Eon Digital Labs Blog



QCAS sign major sponsorship deal with Eon Digital Labs

Scotty Thomas - Monday, March 02, 2015
QCAS sign major sponsorship deal with Eon Digital Labs

For many Queenslanders, a visit to the local agricultural show is also a trip down memory lane: to a time of homegrown produce, prize cattle parades and Bertie Beetle showbags. 

But now, thanks to a new partnership between the Queensland Chamber of Agricultural Societies Inc. (QCAS) and a Sunshine Coast-based digital agency, showgoers looking for information online will be treated to a more modern experience. 

QCAS, which represents 128 affiliated agricultural show societies in Queensland and supports a number of Societies in northern New South Wales, has recently signed a sponsorship agreement with with EON Digital Labs to develop a new online presence for its members. The project will kick off with an app designed to allow the QCAS executive to coordinate member communications and activities, and will eventually branch out into websites, apps and digital marketing strategies for each of the affiliated show societies. 

EON Digital Labs co-founder Scotty Thomas says he and business partner Billy Bowyer were attracted to the project after attending the annual QCAS Think Tank event in 2014.

“After being invited to attend the annual Think Tank it was very evident to us that attracting youth to attend the shows, as well as playing a part in streamlining the activities of the executive, is critical to the future success of the agricultural shows within Queensland,” Mr. Thomas says.

“The QCAS team are so passionate about supporting regional Queensland and encouraging our rural communities to thrive. We’re looking forward applying our expertise in the digital arena to assist QCAS to engage and connect with young people throughout Queensland." 

QCAS CEO Mark Bryant says the new sponsorship agreement is part of an ongoing commitment to providing vibrant, community-focused shows across Queensland.

“The QCAS network contains some of the most passionate and hard-working community members in Queensland, and the ongoing success of our shows is not only due to strong local community support, but also the innovative approaches of these local committees,” he says.

“In recent times we’ve identified the need for a targeted online approach, in order to keep attracting young people to our shows and also to future-proof our own systems and process. However these are specialist skills and many of our member societies have no full-service digital partner.

“This new sponsorship agreement with EON Digital Labs will allow us to implement our digital strategy easily and effectively, while also developing a strong partnership with another regional provider.”

Apple announce Apple Pay at their September Event 2014

Scotty Thomas - Wednesday, September 10, 2014

Tim Cook and Eddie Cue unveiled Apple's solution to replace the traditional wallet and revolutionalise the way we shop online and in store by announcing Apple Pay.
Article by Scott Thomas
Managing Director - EON Digital Labs

As Tim Cook pointed out "When you think about it, paying for stuff is a real pain. There are a lot of little steps you have to take every time you break out your wallet. Credit and debit cards have exposed account numbers, outdated magstripes, and vulnerable security codes. The entire payment process is based on technology invented more than 50 years ago."

Apple Pay combines seamlessly integrated hardware, software, and services and is built into the iPhone 6 and iPhone 6 plus models with groundbreaking NFC antenna, the security of Touch ID, the privacy of the Secure Element and the convenience of Passbook.

To get started with Apple Pay, you simply add a card from your iTunes account.

Apple Pay will work with the three major payment networks: American Express, MasterCard, and Visa.

Eddy Cue was quick to point out that to ensure the highest security and privacy, Apple doesn’t know what you bought, where you bought it, or how much you paid for it. It generates a dynamic security code, replacing the static security code from the back of your card.

Apple Pay will work with the three major payment networks: American Express, MasterCard, and Visa and works with the top bank issuers that handle 83% of the credit card purchase volume.

Apple Pay is starting in the U.S. but will be available in other countries in the near future.

Article by Scott Thomas
Managing Director - EON Digital Labs

One More Thing - The Apple Watch

Scotty Thomas - Wednesday, September 10, 2014

After years of speculation, rumours and second guessing, the long awaited wearable device from Apple was announced by Tim Cook, the Apple Watch.

“Apple Watch is the most personal device we’ve ever created.” - Tim Cook

Tim Cook explained that the Apple Watch is an extremely precise and customisable timepiece which will become a comprehensive health and fitness companion.

Apple Watch introduces the Digital Crown which is a versatile tool that answers the fundamental challenge of how to magnify content on a small display. With the Digital Crown, you can scroll, zoom, and navigate Apple Watch without covering the display.

Apple Watch has a flexible Retina display which is laminated to a single crystal of sapphire, the hardest transparent material after diamond.

Infrared and visible-light LEDs, along with photosensors, detect your pulse rate. Working with other technologies in Apple Watch, these help provide a comprehensive picture of your daily activity.

The Apple Watch will allow you to receive and send messages from your wrist and send preset phrases, smart responses based on your conversation, audio messages and your location.

Apple Watch comes with two apps that give a complete picture of your health and fitness. The Activity app monitors movement throughout the day. The Workout app tracks dedicated workouts.

Apple Watch have been curated into three collections Apple Watch, Apple Watch Sport, Apple Watch Edition which consider personal style and taste and requires iPhone and it works with iPhone 5, 5c, 5s, 6, and 6 Plus.

With the added functionality to use Apple Pay as well as opening the platform up to developers, the Apple Watch is set to revolutionlise the wearable market when it is finally available in early 2015.

British craftsmanship showcased in China

Scotty Thomas - Tuesday, September 02, 2014

Britain’s national tourism agency Visit Britain, London Luxury Quarter and British Airways are bringing ‘London Luxury. By Appointment’ to China.

The program, to take place from September 17 to 19 at The Langham Xintiandi, Shanghai and from September 24 to 26 at The St. Regis, Chengdu, will offer visitors a chance to interact with London’s finest luxury and bespoke brands in China. Participating brands include Fortnum & Mason, Browns Fashion, Gieves & Hawkes, Floris London, Selfridges, John Lobb, Bremont Watches, Jaguar, The Langham London and Hakkasan.

The six-day showcase includes day-time workshops and one-on-one appointments with brands and partners for individuals, luxury travel buyers, member’s clubs and the media, with cocktail receptions each evening.

Invited guests will have the opportunity to get up-close-and-personal with artists, craftsmen, chefs and personal consultants from some of Britain’s most iconic brands, including watchmakers, world-famous London stores and fashion houses, perfumers, bespoke tailors and shoemakers, restaurants and hotels.

“We have seen amazing growth in Chinese visitors in the past two years – surpassing spending of other international visitors – and we are doing more to ensure they have an unforgettable experience. So it is hugely exciting to bring a taste of that directly to consumers in China,” said Mark Henderson, chairman of London Luxury Quarter, which encompasses Bond Street, Mayfair, Piccadilly and St James.

Robin Johnson, head of overseas operations and China project director for Visit Britain, added: “Chinese visitors are more independent and sophisticated than ever before. They are looking for experiences that are unique, that show-off the best in British craftsmanship, and ‘London Luxury. By Appointment’ is a great platform to give a taste of just that.”

Article by by Insideretailasia on August 27, 2014

Southeast Asians increasingly shop online

Scotty Thomas - Friday, August 29, 2014

Consumers across Southeast Asia are increasingly searching online channels to research and purchase products and services.

Digital consumers across Southeast Asia enjoy going online to shop, although Filipinos, Vietnamese and Singaporeans are most inclined to purchase items online, while in Indonesia, Malaysia and Thailand consumers are more likely to go online to browse, finds Nielsen.

The research house says travel services such as airline tickets and tour and hotel reservations are the most commonly purchased items online in Southeast Asia, along with tickets for events such as movies, live performances, exhibitions and sports games.

Singaporeans have the highest online purchasing intention globally for airline tickets and hotel and tour reservations and the second highest globally for event tickets; around seven in 10 Singaporeans plan to go online to purchase flights (70 per cent) and make hotel and tour reservations (69 per cent) within the next six months.

Malaysians’ online purchase intent is also high, with Malaysia ranking second globally for tours and hotel reservations and third globally for intention to purchase airline tickets and event tickets online.

Around half of consumers in Indonesia, the Philippines and Vietnam intend to make travel and event purchases online, along with approximately four in 10 consumers in Thailand.

Credit card security remains a key concern for consumers across the region with five of the six Southeast Asia markets ranking above the global average with respect to their concern around providing credit card information online.

Filipinos are the most cautious when it comes to paying online by credit card (67 per cent do not trust giving their credit card information online), followed by Thais (62 per cent), Indonesians (60 per cent), Vietnamese (55 per cent), Malaysians (52 per cent) and Singaporeans (41 per cent), compared to 49 per cent of consumers globally.

Article by Insideretailasia on August 27, 2014

E-Commerce Is Not Eating Retail

Scotty Thomas - Friday, August 15, 2014

The recent headlines about retailing are nothing if not provocative. “Shoppers Are Fleeing Physical Stores.” “The Great Mall Exodus.” “Macy’s Confronts the Crisis of the American Mall.” They seem to bolster Marc Andreessen’s prediction that by the end of this decade “retail guys are going to go out of business and e-commerce will become the place everyone buys.”

Regrettably, the scary articles completely miss the real story. And panicked retailers who get confused about what’s really happening will head off in dangerous directions.

There’s no doubt that digital technology is transforming the retail industry. Digital devices are changing how customers discover, evaluate, purchase, receive, use, and return products. And, yes, more and more customer interactions take place entirely online. Over the past 20 years, e-commerce sales have grown to about 6% of total retail sales (excluding gasoline and food services) and about 11% of Forrester’s top 30 product categories.

But though the e-commerce growth rate is attractive, it has slowed from about 30% per year in the early 2000s to less than half that rate today. If the trend continues, e-commerce sales will increase from 11% of Forrester’s top 30 categories to about 18% by 2030—higher in some (such as music) and lower in others (such as food). While 18% is a significant number, it does not exactly spell the end of physical stores.

The current hyperbole also misses the mark in other important ways:

About half of those e-commerce sales are actually going to retailers with physical stores. Brick and mortar retailers still control between 94% and 97% of total retail sales. Several large store-based retailers (including Apple and Macy’s are growing their e-commerce sales even faster than Amazon.

It’s more and more difficult to distinguish e-commerce sales from others. Imagine that a customer goes to a Macy’s store, learns that the product is out of stock, and uses her smartphone to order the product from another Macy’s outlet, which ships it to her home the same day. Is that an e-commerce sale or a physical one?

Pure-play online retailers don’t have the economic advantages that many observers ascribe to them. Analyzing the profitability of public e-commerce retailers, including the mighty Amazon, Bain finds that e-commerce’s pricing advantages mostly stem from unsustainably lower profit margins rather than from lower costs. The information technology, distribution centers, shipping, and returns processing required by e-commerce companies can actually cost as much as running physical stores.

All of these issues point to one conclusion: Omnichannel retailers—those that seamlessly integrate the best of both digital and physical worlds at each step of the customer experience—are likely to enjoy significant advantages over retailers that try to pursue either one alone or both independently. For omnichannel retailers, websites and mobile apps are not just e-commerce ordering vehicles, they are front doors to the stores. Stores are not just showrooms, they are digitally-enabled inspiration sites, testing labs, purchase points, instantaneous pickup places, help desks, shipping centers, and return locations.

Stores don’t necessarily need as much foot traffic as they have had in the past to succeed. If 20% of their sales are shipments from online orders to nearby customers, they are still valuable. That’s why so many companies that began as pure e-commerce plays have added physical stores, including Warby Parker, Athleta, BaubleBar, and Bonobos.

As Bain’s research has found, these principles apply far beyond retailing. In most industries, digital technologies are transforming physical businesses rather than annihilating them. Indeed, the fusion of digital and physical innovations—we call them “digical”—creates opportunities that most businesses have barely begun to tap. A digical experience is what consumers want and have come to expect. A digical strategy, when well executed, almost always outperforms competitors and turbocharges profitable growth. Retailers may be on the front line of these changes, but no company can afford to ignore them.

Article by by Darrell Rigby | 8:00 AM August 14, 2014
Harvard Business Review

reposted Friday 15th August

PayPal expands credit business

Scotty Thomas - Tuesday, August 05, 2014

PayPal payments unit will expand its small business and consumer lending programs outside the US, including the UK and Australia as it aims to further fuel business growth. 

eBay will rebrand its Bill Me Later consumer lending program to PayPal Credit and roll it out to the UK and Germany later this year. 

Its small business credit division, PayPal Working Capital, will also launch in the UK and Australia. 

The expansion of the services is part of PayPal’s strategy to move from a business primarily reliant on eBay buyers and sellers to a financial institution. 

PayPal launched pilot program for PayPal Working Capital in September, and have since lent more than more than 20,000 businesses loans that total more than $150 million through its lending partner, WebBank. 

“We feel really good about our ability to lend,” Gary Marino, PayPal’s senior vice president of global services, said. 

by Inside Retail on July 31, 2014


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