For many Queenslanders, a visit to the local agricultural show is also a trip down memory lane: to a time of homegrown produce, prize cattle parades and Bertie Beetle showbags.
But now, thanks to a new partnership between the Queensland Chamber of Agricultural Societies Inc. (QCAS) and a Sunshine Coast-based digital agency, showgoers looking for information online will be treated to a more modern experience.
QCAS, which represents 128 affiliated agricultural show societies in Queensland and supports a number of Societies in northern New South Wales, has recently signed a sponsorship agreement with with EON Digital Labs to develop a new online presence for its members. The project will kick off with an app designed to allow the QCAS executive to coordinate member communications and activities, and will eventually branch out into websites, apps and digital marketing strategies for each of the affiliated show societies.
EON Digital Labs co-founder Scotty Thomas says he and business partner Billy Bowyer were attracted to the project after attending the annual QCAS Think Tank event in 2014.
“After being invited to attend the annual Think Tank it was very evident to us that attracting youth to attend the shows, as well as playing a part in streamlining the activities of the executive, is critical to the future success of the agricultural shows within Queensland,” Mr. Thomas says.
“The QCAS team are so passionate about supporting regional Queensland and encouraging our rural communities to thrive. We’re looking forward applying our expertise in the digital arena to assist QCAS to engage and connect with young people throughout Queensland."
QCAS CEO Mark Bryant says the new sponsorship agreement is part of an ongoing commitment to providing vibrant, community-focused shows across Queensland.
“The QCAS network contains some of the most passionate and hard-working community members in Queensland, and the ongoing success of our shows is not only due to strong local community support, but also the innovative approaches of these local committees,” he says.
“In recent times we’ve identified the need for a targeted online approach, in order to keep attracting young people to our shows and also to future-proof our own systems and process. However these are specialist skills and many of our member societies have no full-service digital partner.
“This new sponsorship agreement with EON Digital Labs will allow us to implement our digital strategy easily and effectively, while also developing a strong partnership with another regional provider.”